K P Namboodiri's Ayurvedics announced its rebranding initiative in 2021. The objective was to update the brand identity to make it more contemporary and improve brand visibility on the shelf, while retaining the existing red and green colours.
The rebranding approach focused on retaining some of the familiar key identity elements trusted since generations, while giving it a contemporary enhancement to connect with the new generation.
A uniform design architecture was introduced across products and categories. This hierarchy included – brand identity followed by the product name/variant, differentiator statement, and the reason-to-believe. For each product category, the design architecture has been kept consistent. Across all product categories, the architecture has been defined consistently to give it a unified brand recognition.